The first VitrA boutique was built in Istanbul (Turkey) in the early 1940’s. VitrA, one of the main subsidiaries of Eczacibasi, a small ceramics plant, rapidly prospered and brought success to its parent firm thanks to its well stocked shelves, offering both coffee cups and electrical bulbs. During this chaotic period, Eczacibasi managed to bring minor relief to the country, affected by the war and obliged to limit imports of some goods, via VitrA. Thanks to the massive post-war reconstruction operation, Eczacibasi, whose activities mainly involve the production of sanitary products, once again increased its turnover. Marble, which had previously dominated the Turkish market, was dethroned by ceramics, which are more versatile and cheaper. In 1958, demand was so high that Eczacibasi ordered the construction of a second production plant, and subsequently adopted the name, VitrA, which then became a brand in its own right. Several other subsidiaries, also specialised in sanitary products, were also created. The first large-scale VitrA plant, which became a fully-fledged industrial complex a few years later, was opened in 1977 in Bilecik, once again in Turkey. Goods intended for the sanitary sector, bathroom products, tiling (1991) and baths (1992) were all designed and produced at this site. Initial exports to Germany enabled VitrA to expand internationally and establish a solid reputation abroad. In 1999, VitrA even opened a site in Ireland in order to better serve the European market. VitrA currently owns three production sites in Turkey (Istanbul, Bilecik and Izmit), one in Ireland (Arklow) and one in Germany (Engers). A few showrooms have also been created around the world (Russia, the United States, Germany, Ireland). VitrA naturally took inspiration from the Turkish culture and luxury hammams in the country when designing its exceptional sanitary products (toilets, sinks, shelves, storage units, etc.) and bathrooms with their original and yet quality designs. Therefore, VitrA bathrooms are ideal for total relaxation, leaving customers with a desire to take care of themselves. These bathrooms are convenient, comfortable and stylish, becoming a centrepiece for the home and a cosy place where you can relax.
Jan 17, 2018